![]() ![]() ![]() ![]() Martha Stewart and MSLO (Martha Stewart Living Omnimedia) share one conterminous form: L’état, c’est moi. It’s telling, for instance, that Nike coined the biological metaphor of brand as institutional DNA, genetic material embedded in every cell of its corporate being. The obsession with branding has increasingly framed the corporate body as an individual, complete with personality quirks and proclivities. In one of the emblematic moments of the 2012 Republican primary campaign, candidate Mitt Romney responded to a heckler mocking his stance on unlimited corporate financing of political campaigns with the now infamous phrase: “Corporations are people, my friend… of course they are.” While he was immediately vilified for this position - he was seen already as the prototypical corporate tool - his comment wasn’t completely off the mark. “I am large, I contain multitudes.” - Walt Whitman ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |